Congratulations, you’ve started a business!
You’ve worked hard to get to the point where you can even start to think about branding, but now that you’re at that point someone can take that burden off of your shoulders. That’s what you hire weirdos like me for: to make your life easier by making your brand POP!
Whether you need branding, packaging, boothing, or whatever else, it’s important to find someone who can hit deadlines and come in on budget. By April of 2019 alone I’ve already helped bring 4 different startups from faceless companies to recognizable brands that are now seen on the market. I know that all-consuming pressure that comes with young brands, I grew up in Silicon Valley after all!
It’s my job to take YOUR message and visually convey it in a way that entices, engages, and moves your audience to action.
       In the last few years I've worked all over the world, but have decided to focus mainly on the place that made me who I am: California. More specifically, the cannabis industry.
       The Californian cannabis industry is only growing since its legalization, and it suffers from a lot of bad reputations. Most companies struggle not because of bad product, but because they haven't found the right way to convey their ideas to their target audience. Building consumer trust is the #1 issue companies have, which is just perpetuated by low quality packaging or branding. In a store, consumers will only judge a book by its cover, which makes first impressions all the more important.
       With every-changing legislation, cannabis companies need precision and attention to detail in order to make sure their licensees aren't pulled.
       The first thing to know about me is that I'm a huge nerd. In university I majoured in physics with a focus in quantum, and paid my way through it doing graphic design. Despite the popular belief that arts and sciences do not mesh, I found that having a strong grasp on the graphic arts helped me to create more compelling and more professional grant proposals and lab reports.
       This led to me becoming the local "engineer translator" because I was able to listen to and interpret the ideas of those around me in a unique way. Most companies struggle not because they have bad ideas, but because they haven't found the right way to convey their ideas to their target audience. Building consumer trust is the #1 issue companies have, which is just perpetuated by low quality packaging or branding. In a store, consumers will only judge a book by its cover, which makes first impressions all the more important.
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